Dal paradigma massa al paradigma del paradosso: la fuzzy media logic nella rappresentazione del terrorismo islamico

The crisis of dominant paradigms within communication research shows a lack of interpretative models useful to understand the media role within complex societies. A paradox paradigm seems to be, actually the best suited model to explain the contradictions produced by global culture. The aim of the paper is to analyze the traces of a fuzzy thinking in the way media logic represents phenomena like contemporary terror‐ ism and they manages uncertainty. The fuzzy media logic could be bet‐ ter understood only through a cross‐media perspective which allow to capture different approach that digital media and media mainstream have with regard to the uncertainty created by the terrorism. A fuzzy logic model applied to mass media and digital media and their relation‐ ship with reality could be, also, a way of better understand ambivalence in the role of media and it could be a possible way to overtaking the paradigm crisis within communication research