Stili, temi e narrazioni di una leadership al femminile: la campagna elettorale 2022 di Giorgia Meloni

Abstract. This essay deals with the analysis of power from a gender perspective. In particular, it analyses the electoral campaign of Giorgia Meloni, the first woman to have become prime minister in Italy. Her election has initiated a heated debate on the characteristics of power, on gender disparity and on feminism. While Meloni herself has denied her gender any specificity to her role, we argue that on the contrary, being a female leader has softened the image of an otherwise perceived as a radical right-wing party that has challenged democratic values and the Italian democratic history. Furthermore, the mere fact of having a woman in that role represents a tangible example of new possibilities for the younger generations