The Garments Economy: Understanding History, Developing Business Models, & Leveraging Digital Technologies

The aim of this book is to provide retrospective insights into the business of fashion. The book offers both multidisciplinary, and interdisciplinary perspectives, examining three core timeframes, and brings to the forefront key industry challenges, opportunities and developments. This volume has invited authors from design manufacturing, business, management, and marketing backgrounds, to write chapters on the following themes related to the fashion industry: • Design and manufacturing impacts in the fashion industry • Social Media Marketing impacts on the fashion industry • Technological innovations and new applications in the industry • Sustainable consumption and the circular economy • Digitization impacts for both physical, pure play, and omni channel retailers • Case-studies or sample exams on particular best practises within the business of fashion • National and international developments in the fashion industry • Cultural differences and considerations in the fashion industry clothes business