Representing and communicating the cultural heritage. Construction of virtual urban and architectural scale places for learning

This contribution addresses the opportunities that technological innovations of-fer to expand accessibility to knowledge. The goal is to verify how the organiza-tion of specific content, together with the use of identified technologies, are fac-tors that significantly influence the relationship between users, the curators of the transmitted information, and the institutions appointed to conserve and en-hance various cultural heritage. In particular, two experimentations centred on using augmented reality/virtuality and interactive media were made to verify the potential of their use and application to two different types of cultural heritage. Both experimentations have the common goal of identifying and initiating new cognitive processes based mainly on inquiry in an active, exploratory way, that is, allowing users to interact with the information tied to the cultural heritage, offering broad, multi-sensory use.