The complexity of the mediascape and the rise of social media are fostering the appearance of a new kind of celebrity: micro-influencers. While micro-celebrities as influencers obtain the public recognition of their online celebrity status from fans, rapidly gaining the status of celebrity and distancing themselves from their audience, micro- influencers step in as cultural proximity influencers, lessening any emotional and/or cognitive distance from their readers.
From celebrities to influencers and back. Web 2.0 and the emerging trends in the celebrity system / Mortara, Ariela; Roberti, Geraldina. - (2018), pp. 217-227.
From celebrities to influencers and back. Web 2.0 and the emerging trends in the celebrity system
Geraldina Roberti
2018
Abstract
The complexity of the mediascape and the rise of social media are fostering the appearance of a new kind of celebrity: micro-influencers. While micro-celebrities as influencers obtain the public recognition of their online celebrity status from fans, rapidly gaining the status of celebrity and distancing themselves from their audience, micro- influencers step in as cultural proximity influencers, lessening any emotional and/or cognitive distance from their readers.File allegati a questo prodotto
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