Softly smart: experiencing place identity

A recent approach to place development is to construct integrated systems for managing cultural and identity resources so that they can be enjoyed through ‘experiential itineraries’. These itineraries are designed on the basis of a survey of existing heritage, with a view to support creative industries or to help develop new ones. Visitor experience of a place can be further enhanced and virtualised using smart technologies. The aim of this paper is to illustrate the studies on experiential itineraries. The studies are rooted in the disciplines of psychology and economy, and, more recently, in disciplines that study places. The author proposes an analysis and design software tool for identification and enhancement of cultural and identity resources. The tool is a dynamic and interactive platform for complex and sensitive management of qualitative data of a place. It is conceived as a single platform with different entry points, both private and public, for local authorities, professionals and citizens. The paper concludes with a brief presentation of case studies carried out in the historical centres of Palestrina and Gaeta in Italy, both characterised by low-impact tourism. The main objective of these studies was to achieve smart experiential knowledge of a place allowing sustainable enjoyment of its resources.