Engaging students in multimodal literacy practices in a university ESP context: Towards understanding identity and ideology in government debates

This paper focuses on issues of multimodal literacy practices in ESP higher education settings. In particular, the research explores how students become engaged in various literacy activities aimed at enhancing their critical-thinking skills and interpretation of images. For this purpose, two datasets consisting of video clips were extracted from a larger multimodal corpus and developed for teaching applications: one involved aUK live parliament debate and the other aUS House of Representatives debate. The main objective is to identify the key verbal strategies reflecting persuasive, argumentative rhetoric and the non-verbal features accompanying these verbal utterances such as prosodic stress, body/head movements, gaze, gesture. Thus, the focus of the analysis is on how different semiotic modes of communication construct meaning, especially in terms of how they reinforce the construction of identity and ideological stance. The results were systematically categorized and applied on a practical level to a teaching unit on ‘identity and ideology’.