Roma Euro 2020. A leveraging model analysis

The book explores the theme of active sports tourism - which includes extreme sports, those in contact with nature, and the so-called 'slow adventure' - which is a rapidly developing tourism sector because, as scholars show, it is less expensive than other segments. tourism, less expensive at an organizational level, produces more economic impact for the host territory and is more attentive to respect for the environment. Overall, it is more environmentally, economically, and socially sustainable. The essays investigate various aspects to provide a complete picture of the phenomenon at an international level: territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports tourism and other forms of tourism, and the prospects for future development of this sector. The book, which in some cases reports some case studies, is aimed at students and scholars, but also at professionals and experts in the sector to provide food for thought and application of the most advanced knowledge.