From speed to car and back. An exploratory study about associations between abstract nouns and images

Abstract concepts, notwithstanding their lack of physical referents in real world, are grounded in sensorimotor experience. In fact, images depicting concrete entities may be associated to abstract concepts, both via direct and indirect grounding processes. However, what are the links connecting the concrete concepts represented by images and abstract ones is still unclear. To investigate these links, we conducted a preliminary study collecting word association data and image-abstract word pair ratings, to identify whether the associations between visual and verbal systems rely on the same conceptual mappings. The goal of this research is to understand to what extent linguistic associations could be confirmed with visual stimuli, in order to have a starting point for multimodal analysis of abstract and concrete concepts.