The Digital Age has significantly changed how people communicate. Thanks to technology, people have a large variety of communication tools to choose from, such as emails or instant messaging applications, that allows communication to be easier, quicker and, to a certain extent, more efficient. In this technological scenario, emojis play a fundamental role as a kind of universal form of communication. Furthermore, thanks to translation, which acts as a bridge for people from different linguistic and cultural backgrounds, communication can cross national barriers and spread worldwide. Communication and translation share a common goal that is ‘mutual understanding’. What happens, therefore, when translation meets both technology and emojis in the Digital Age? A new form of communication through translation has emerged, that is emoji translation. The aim of this paper is to show, through a series of examples, how emojis have been recently employed in communication and translation in an attempt to establish whether their use, besides creativity, can be universally accepted and understood worldwide.

Communication challenges and transformations in the Digital Era: emoji language and emoji translation

Vanessa Leonardi
2022

Abstract

The Digital Age has significantly changed how people communicate. Thanks to technology, people have a large variety of communication tools to choose from, such as emails or instant messaging applications, that allows communication to be easier, quicker and, to a certain extent, more efficient. In this technological scenario, emojis play a fundamental role as a kind of universal form of communication. Furthermore, thanks to translation, which acts as a bridge for people from different linguistic and cultural backgrounds, communication can cross national barriers and spread worldwide. Communication and translation share a common goal that is ‘mutual understanding’. What happens, therefore, when translation meets both technology and emojis in the Digital Age? A new form of communication through translation has emerged, that is emoji translation. The aim of this paper is to show, through a series of examples, how emojis have been recently employed in communication and translation in an attempt to establish whether their use, besides creativity, can be universally accepted and understood worldwide.
File allegati a questo prodotto
File Dimensione Formato  
Leonardi_Communication challenges_2022.pdf.pdf.pdf

accesso aperto

Tipologia: Versione editoriale (versione pubblicata con il layout dell'editore)
Licenza: Creative commons
Dimensione 4.64 MB
Formato Adobe PDF
4.64 MB Adobe PDF Visualizza/Apri PDF

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11573/1654013
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact