From linear to circular supply chain. Insights from case study in sustainable packaging logistics

The debate on the impact of packaging logistics on sustainability has shifted towards a more holistic discussion of the impact of the packaging life cycle throughout the entire supply chain, in the research stream of circular supply chain management. Since how circular economy systems really work for firms around the world is at the very beginning of knowledge development, this paper aims at providing an analysis on how to implement and manage innovative projects to shift from linear to circular economy, moving from recycling approaches to upcycling solutions, with empirical cases from Fercam Echo Labs.