La politica come professione 2.0: leadership e campagne elettorali all’epoca dei social network in “Ira et studio. La politica come professione nel nuovo millennio”

A hundred years have passed since Max Weber’s conference in Monaco on “Politics as a vocation” and yet it may seem that the idea of charismatic leadership it contained is still to be considered up to date, especially due to the populistic type of leadership that has arisen worldwide. Yet, we argue, this parallelism does not seem convincing. An analysis that focused on the social and economic context of political processes and, more specifically, on the social and rhetorical characteristics underlying public discourse would seem more appropriate.