Brand Design Strategy for Public Administration. An experimentation on Lazio Region’s Employment Centers in Italy

The paper deals with the theme of public services through the lens of Design and intends to report experiences and preliminary results of the research project aimed at the Employment Centers of the Lazio Region, which develops a Brand Design Strategy for the renewal of the service through an activity structured in distinct operational phases. In fact, the discipline of Design has the role of guiding a conscious structure of the brand in a systemic perspective, which, in addition to the visual identity, includes the service and spatial design, promoting accessibility, inclusiveness and usability. A case of methodological experimentation that aims to establish itself as a case of national best practice.