From the transnational success of Baby (Andrea De Sica, 2008-2012), popular media have described Alice Pagani, co-star of the television series, as the symbol of a new generation of Italian actresses. In just a few years, her charismatic image has been associated with major luxury brands such as Giorgio Armani. This essay analyzes the Instagram profile of celebrity, influencer and fashion icon Alice Pagani, in order to highlight how she managed to stage her latest incarnation as an “unfiltered” beauty, in the renewed pandemic framework. The essay will analyze the impact that the health emergency linked to Covid-19 has had on the metamorphosis of its public image and authentication practices, from a gender point of view. In particular, the essay will closely examine her active participation in a new photographic genre that emerged from the pandemic, which was then widely copied: the home fashion editorial via FaceTime.

“Ho studiato tutta l’estate il mio io”. Bringing fashion home all’epoca del Covid-19: AlicePagani icona di moda

Silvia Vacirca
2022

Abstract

From the transnational success of Baby (Andrea De Sica, 2008-2012), popular media have described Alice Pagani, co-star of the television series, as the symbol of a new generation of Italian actresses. In just a few years, her charismatic image has been associated with major luxury brands such as Giorgio Armani. This essay analyzes the Instagram profile of celebrity, influencer and fashion icon Alice Pagani, in order to highlight how she managed to stage her latest incarnation as an “unfiltered” beauty, in the renewed pandemic framework. The essay will analyze the impact that the health emergency linked to Covid-19 has had on the metamorphosis of its public image and authentication practices, from a gender point of view. In particular, the essay will closely examine her active participation in a new photographic genre that emerged from the pandemic, which was then widely copied: the home fashion editorial via FaceTime.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11573/1651763
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