L’edutainment e i bambini: l’esperienza del Poltrona Frau Museum

The research’s target is to investigate the participatory dimension of children in corporate museums, especially in the Poltrona Frau corporate museum. The study approach starts from the use of multi-sensorial creative workshops aimed at cultural entertainment, through three specific dimensions of analysis: the reactivity to the experience (hearts on), the interaction with the leather (hands on), the creative response (minds on). The results show how much the edutainment applied to the cultural heritage stimulates a very strong participative response, able to make corporate museums extremely interesting creation and design spaces.