The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and the reach and engage operations used by them. Through several indicators, the study highlights both strengths and weaknesses of the online strategies used by those samples, which have been selected among Museimpresa partner museums operating in the commodities sector of design
Corporate Museums and design: Web communication strategies / Ilaria, Gobbi; D'Ambrosi, Lucia. - In: TAFTER JOURNAL. - ISSN 1974-563X. - 97:(2017), pp. 1-15.
Corporate Museums and design: Web communication strategies
Lucia D'ambrosi
2017
Abstract
The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and the reach and engage operations used by them. Through several indicators, the study highlights both strengths and weaknesses of the online strategies used by those samples, which have been selected among Museimpresa partner museums operating in the commodities sector of designI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
