Mobility as a Service in the city of Rome. Potential and feasibility

The paper presents the findings from an assessment study focused on the feasibility of developing a Mobility as a Service (MaaS) ecosystem in the city of Rome. The research goals are the identification of the target users and their willingness to pay for the different MaaS bundles proposed, and eventually the evaluation of the city's maturity to operate a MaaS ecosystem. A specific methodology is adopted, starting from a survey designed to assess MaaS knowledge and attractiveness among the Romans; data are processed, analyzed and results elaborated. The study is complemented by the outcomes from the application of a canvas business model, in order to specifically outline the service operational features. Although the implementation scenario appears to be conservative, there is still room for developing MaaS operations.