The purpose of this research is to investigate value capture innovation in sharing economy platforms. Revenue management and pricing strategies are indeed pivotal aspects platforms should care about when (re)configuring their business models. A mixed-method investigation has been performed to achieve this goal: a longitudinal content analysis and a case studies analysis. Results from the first step of the research show that four main typologies of innovation emerge in the analyzed platforms. Furthermore, the case studies analysis reveals three main patterns (Network, Monetization, Lock-in) and the possible paths a platform can undergo when innovate its value capture mechanisms.

Paths and patterns of value capture innovation in sharing economy / Grieco, C.; Iasevoli, G.. - In: JOURNAL OF REVENUE AND PRICING MANAGEMENT. - ISSN 1476-6930. - (2022). [10.1057/s41272-022-00374-x]

Paths and patterns of value capture innovation in sharing economy

Grieco C.
Primo
;
2022

Abstract

The purpose of this research is to investigate value capture innovation in sharing economy platforms. Revenue management and pricing strategies are indeed pivotal aspects platforms should care about when (re)configuring their business models. A mixed-method investigation has been performed to achieve this goal: a longitudinal content analysis and a case studies analysis. Results from the first step of the research show that four main typologies of innovation emerge in the analyzed platforms. Furthermore, the case studies analysis reveals three main patterns (Network, Monetization, Lock-in) and the possible paths a platform can undergo when innovate its value capture mechanisms.
2022
Innovation; Revenue model; Sharing economy; Value capture
01 Pubblicazione su rivista::01a Articolo in rivista
Paths and patterns of value capture innovation in sharing economy / Grieco, C.; Iasevoli, G.. - In: JOURNAL OF REVENUE AND PRICING MANAGEMENT. - ISSN 1476-6930. - (2022). [10.1057/s41272-022-00374-x]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1617059
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