Kitsch Landscapes: Storytelling of the Architectural Project

This essay deals with the theme of “Guilty Pleasures”, studying, above all, the scale of the domestic, as it relates to the role of nature in contemporary design. The narrative theme at the heart of this essay is the nodal centre and theoretical starting point from which we rethink and redesign contemporary spaces. In particular, the term and concept of “kitsch” is studied, in its current guise and meaning, in order to deploy it as a tool and as a design method for new categories of project narration. Thereafter, using as examples projects and artistic experiences, called “kitsch landscapes”, from Damien Hirst’s Venice 2017 exhibition, act as a design counterpoint to the theoretical examination and open up the configuration of the project storytelling for domestic space, architecture and landscape.