This study aims to write a literature review as theorized by Jesson J. et al. (2011) focusing on the theme of social media and communication of banking institutions. The work aims are to analyze and interpret the research about the subject of the survey. The point is to understand and deepen the trends, the different dimensions investigated and the methodologies used in order to recognize potential points of analysis not yet fully covered or, even if covered, to analyze them with alternative perspectives or techniques.
Social media marketing and communication in the banking industry a literature review / Nevi, Giulia. - (2020), pp. 1-20. (Intervento presentato al convegno Il Marketing per una Società Migliore tenutosi a LIUC - Università Cattaneo di Castellanza, Varese).
Social media marketing and communication in the banking industry a literature review
Nevi, Giulia
Primo
2020
Abstract
This study aims to write a literature review as theorized by Jesson J. et al. (2011) focusing on the theme of social media and communication of banking institutions. The work aims are to analyze and interpret the research about the subject of the survey. The point is to understand and deepen the trends, the different dimensions investigated and the methodologies used in order to recognize potential points of analysis not yet fully covered or, even if covered, to analyze them with alternative perspectives or techniques.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
