The purpose of this literature review is to investigate how many research in the sports sector has been carried out from the perspective of the Service-Dominant Logic (SDL). A systematic review of the literature (SLR) was conducted across a range of databases to explore the existing research. Only a small number of articles were found, suggesting that research in this field is still in its infancy and that studies in the sports sector remain primarily product focused. Therefore, this leads that the significance of the SDL to sport management and marketing research remains unknown and more studies are needed.
Investigating the diffusion of the Service-Dominant Logic (SDL) perspective in the sports related research: a review of the literature / Cerroni, Fabio. - (2021). (Intervento presentato al convegno XVIII Convegno Annuale della Società Italiana Marketing (SIM). "Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società" tenutosi a Ancona (Italy)).
Investigating the diffusion of the Service-Dominant Logic (SDL) perspective in the sports related research: a review of the literature
Fabio Cerroni
2021
Abstract
The purpose of this literature review is to investigate how many research in the sports sector has been carried out from the perspective of the Service-Dominant Logic (SDL). A systematic review of the literature (SLR) was conducted across a range of databases to explore the existing research. Only a small number of articles were found, suggesting that research in this field is still in its infancy and that studies in the sports sector remain primarily product focused. Therefore, this leads that the significance of the SDL to sport management and marketing research remains unknown and more studies are needed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
