This chapter presents some considerations about the employment of neuroscientific tool in real environments for measuring the brain and emotional activity during the consumers’ decision-making activities in different contexts of consumption and choice.
Measuring the emotional and cognitive consumers’ responses during interaction with marketing stimuli / Vozzi, Alessia; Ronca, Vincenzo; Cherubino, Patrizia; Trettel, Arianna; Babiloni, Fabio. - (2021), pp. 137-164. - CONTRIBUTIONS TO MANAGEMENT SCIENCE. [10.1007/978-3-030-67020-7_8].
Measuring the emotional and cognitive consumers’ responses during interaction with marketing stimuli
Vozzi, Alessia
;Ronca, Vincenzo
;Cherubino, Patrizia;Trettel, Arianna;Babiloni, Fabio
2021
Abstract
This chapter presents some considerations about the employment of neuroscientific tool in real environments for measuring the brain and emotional activity during the consumers’ decision-making activities in different contexts of consumption and choice.File allegati a questo prodotto
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