"Characters in Search of an Author". Human figures and storytelling in architectural design communication

In a presentation drawing, human figures have a natural attitude to work as an optical reference to measure the design space and to provide a sort of instructions to use it, but over the centuries, their agency has been multifaceted. The practice of photo-collages, which was fed by photography and cinema development, has recently spread thank to the digital techniques and human figures in architecture renderings seem to have become as fundamental as a top-modes for a fashion magazine cover. Besides providing a recognizable mark to the design entry, selecting peculiar figures can visually connect a design to a specific place and time, working as a cultural, situationist and sensorial agent. This seems to be true particularly for the cultural typologies. In renderings of museums, theatres or libraries, often ordinary people are integrated by figures of artworks and celebrities, like in Alberto Campo Baeza and Raphael Gabrion’s design for a Louvre new building in Lievin, France, whose figures are placed in the renderings not only to explain the functions but also to remind the ambiguous threshold between representation and reality.