The aim of this study is to provide new insights into the social innovation (SI) development process in the context of social start-ups. A multiple case study identifies the issues and mechanisms for social start-ups to develop a social need into a potentially scalable innovation and to validate and scale it up, while avoiding a possible failure. Results show that key challenges faced by social start-ups can be characterized according to the stage of the SI development path. Firstly, social start-ups' failure can be caused by the lack of expertise in social problems and of flexible processes for social ventures creation; secondly, by the lack of awareness of SI benefits and proper resources allocation; and, finally, by a weak understanding of the impact and intangible outcomes of the developed SI in society, while ensuring its economic sustainability. Successfully overcoming these challenges requires social start-ups to put in place the following mechanisms: (1) leveraging a vision and motivations that balance tensions in terms of the radical, economic and cultural aspects of SI; (2) engaging the SI stakeholders in different (and sequential) phases of SI development process; and (3) identifying and adopting the most suitable technological, financial and communication tools in an integrated way.

How social start-ups avoid being falling stars when developing social innovation / Battistella, C.; Dangelico, R. M.; Nonino, F.; Pessot, E.. - In: CREATIVITY AND INNOVATION MANAGEMENT. - ISSN 0963-1690. - 30:2(2021), pp. 320-335. [10.1111/caim.12431]

How social start-ups avoid being falling stars when developing social innovation

Dangelico R. M.
;
Nonino F.
;
2021

Abstract

The aim of this study is to provide new insights into the social innovation (SI) development process in the context of social start-ups. A multiple case study identifies the issues and mechanisms for social start-ups to develop a social need into a potentially scalable innovation and to validate and scale it up, while avoiding a possible failure. Results show that key challenges faced by social start-ups can be characterized according to the stage of the SI development path. Firstly, social start-ups' failure can be caused by the lack of expertise in social problems and of flexible processes for social ventures creation; secondly, by the lack of awareness of SI benefits and proper resources allocation; and, finally, by a weak understanding of the impact and intangible outcomes of the developed SI in society, while ensuring its economic sustainability. Successfully overcoming these challenges requires social start-ups to put in place the following mechanisms: (1) leveraging a vision and motivations that balance tensions in terms of the radical, economic and cultural aspects of SI; (2) engaging the SI stakeholders in different (and sequential) phases of SI development process; and (3) identifying and adopting the most suitable technological, financial and communication tools in an integrated way.
2021
case study; process; social innovation; start-up; success
01 Pubblicazione su rivista::01a Articolo in rivista
How social start-ups avoid being falling stars when developing social innovation / Battistella, C.; Dangelico, R. M.; Nonino, F.; Pessot, E.. - In: CREATIVITY AND INNOVATION MANAGEMENT. - ISSN 0963-1690. - 30:2(2021), pp. 320-335. [10.1111/caim.12431]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1541165
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