Design 2030. People, Users, Designers

“Design is a mess” (Jon Kolko, 2018) The designer has been always a liquid figure, a role that has been able to move and evolve over time in society and in the dynamics of everyday life. The designer is the result of a multitude of disciplines divided and reunited several times in history, assimilating and keeping for himself each time an essential part of the latter, but above all leaving an indelible and recognizable sign of their contribution in industrial, productive, economic and social dynamics. Since his emancipation as an independent discipline, from the years of the Staatliches Bauhaus, the designer has cultivated his own particular culture of design and planning, becoming increasingly interdisciplinary, multidisciplinary and transdisciplinary. It has evolved to such a level of complexity that today even the designer always finds a completely personal way to define its own design and himself. The designer is the reflection of his practice, his own search for design itself. Influenced both by the past and by the aspirations for the future world. This collection aims to investigate the role of the designer, what he has learned from the past, what is today, to what he would evolve in the future. What will the new generations learn in 10 years from now? Will the current generation be able to inspire the future one, as the masters of the last century did for us? Who is the designer of 2030?