Tools for the Communication of the Sardinian Carnival

This project aims to define the development of a strategic commu- nication plan and visual identity of Sardinian Carnival: Carrasecare. The specific intent is to promote the event by placing it into the regional policy of tourism promotion as a bridge between it and public, with the aim of increasing its visibility without losing sight of its cultural aspect. The research explore the concepts of Place Branding and Territorial Mar- keting and how these affect the national and regional policies of tourism pro- motion. Then it’s analyzed the current event promotion scenario, also exploring the aspects of Carnivals communication in Italy, proposing a brief analysis on two case studies, getting to the final phase of designing the visual identity system that contains different communication tools, such as graphics, web and multimedia.