Divergent thinking: the role of decision-making styles

Divergent thinking involves the ability to find many different and new responses or solutions to open-ended problems. The ability to think divergently has been associated with different cognitive processes, including intuitive and rational thinking styles. However, research has not specifically addressed the extent to which divergent thinking is associated to decision-making styles, which involve habits to react in a certain way in specific decisional contexts. The present study was devoted to explore the relationships between verbal and visual divergent thinking, assessed using the Torrance Test of Creative Thinking, and decision-making styles (e.g., rational, intuitive, dependent, avoidant, and spontaneous), assessed using the General Decision-Making Style inventory. The scores of both verbal and visual divergent thinking (e.g., fluency, flexibility, originality; elaboration only for visual divergent thinking) were converted in z-scores and summed separately in order to get verbal and visual composite creative indices. Results revealed that only and rational decision-making style predicted both creative indices. This finding confirms the key role of rationality during the creative process. Possible explanations for the lack of significance of intuitive decision-making style are presented. Future research directions are also discussed.