The paper analyses health and public health representation within RAI (Radiotelevisione Italiana) programmes in the shift from neo-television to post-television. To this purpose, it presents the result of a qualitative media content analysis on three different RAI programmes, attributable to different television genres and aired in the two periods considered. The analysis shows that in the shift from neo-television to post-television a recurrent genre arose which we call healthentainment: evolving from health representation to health storytelling, this genre integrates varied expert knowledge with new topics and new means of public involvement; flexible regarding information content, it is however firmly science-based.

From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-Television / Leonzi, Silvia; Ciofalo, Giovanni; Ugolini, Lorenzo; Ciammella, Fabio. - In: JOURNAL OF EUROPEAN TELEVISION HISTORY AND CULTURE. - ISSN 2213-0969. - 9:18(2020), pp. 141-154.

From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-Television

Leonzi Silvia;Ciofalo Giovanni;Ugolini Lorenzo;Ciammella Fabio
2020

Abstract

The paper analyses health and public health representation within RAI (Radiotelevisione Italiana) programmes in the shift from neo-television to post-television. To this purpose, it presents the result of a qualitative media content analysis on three different RAI programmes, attributable to different television genres and aired in the two periods considered. The analysis shows that in the shift from neo-television to post-television a recurrent genre arose which we call healthentainment: evolving from health representation to health storytelling, this genre integrates varied expert knowledge with new topics and new means of public involvement; flexible regarding information content, it is however firmly science-based.
Italy, Public health, RAI (Radiotelevisione Italiana), neo-television, post-television, information, entertainment, edutainment
01 Pubblicazione su rivista::01a Articolo in rivista
From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-Television / Leonzi, Silvia; Ciofalo, Giovanni; Ugolini, Lorenzo; Ciammella, Fabio. - In: JOURNAL OF EUROPEAN TELEVISION HISTORY AND CULTURE. - ISSN 2213-0969. - 9:18(2020), pp. 141-154.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1478390
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