Digital experience to re-start tourism

The pandemic phenomenon strongly marked the Italian territory since the beginning of March 2020. It had consequences, as it is clear, not only in the healthy sphere, but also referring to the social, tourism and economic fabric. In order to re-start tourism sector, tour operator and tourism enterprises’ resilience made the online experiences rise up. In fact, given the need of physical distancing, necessary in order to limit the contagion, and waiting for the recovery of a “new tourist normality”, certainly, the offer of experiential tourist products should be inadequate. Yet, in a digitalized and hyper-connected world, a new type of experience seems to emerge: the digital experience. Anyway, when the offer of experience is digital, so the main travel factor is lacking, it is natural to wonder if it is still possible to talk about tourism, or rather if the digital experience could be instead a new form of information and communication of tourist products.