Digital technologies hybridization has made boundaries and evolutionary dynam- ics of industry platforms so fuzzy that literature started to talk about industry plat- forms ecosystem. By analysing industry platforms developments, the study aims to investigate fu- ture competitive scenarios in which competition will take place among holographic industry platforms. Although the phenomenon of industry platform has been under the spotlight of managerial studies for the last twenty years, still missing is a general framework that highlights industry platform’s holographic properties and how an industrial platform can diversify its business by attacking and entering in new markets. With this holographic reading we highlight the possibility for industry platform to diver- sify its business through economies of variety and through dominant logics. The research contributes by investigating the diversification strategies put in place by industry platforms. After a pervasive literature review and aiming to pre- vent the holographic industry platforms from becoming an empty concept, the study critically discusses phenomenon by relevant case studies.
L’ibridazione delle tecnologie digitali ha reso i confini e le dinamiche evolutive delle industry platforms così sfocati che la letteratura ha introdotto il concetto di industry platforms ecosystem. Analizzando gli sviluppi delle industry platforms, lo studio mira ad approfondire i futuri scenari competitivi, caratterizzati da una concorrenza tra holographic industry platforms. Sebbene negli ultimi vent’anni tale fenomeno abbia acquisito crescente rilevan- za, manca ad oggi un framework che evidenzi le proprietà olografiche e le modalità attraverso le quali una industry platform può diversificare il proprio business attac- cando ed entrando in nuovi mercati. Con questa lettura olografica si evidenzia la possibilità per la industry platform di diversificare il proprio business attraverso economie di varietà e attraverso logi- che dominanti. La ricerca contribuisce studiando le strategie di diversificazione messe in atto dal- le industry platforms. Dopo un’ampia revisione della letteratura e con l’obiettivo di evitare che la holographic industry platforms diventi un concetto vuoto, la ricerca discute criticamente il fenomeno attraverso due casi di studio: Google e Amazon.
Le industry platforms: dalla nascita alla strategia degli ologrammi / Simone, Cristina; La Sala, Antonio; Laudando, Antonio. - In: CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES. - ISSN 2704-8462. - (2020), pp. 135-157. [10.3280/cgrds1-2020oa10097]
Le industry platforms: dalla nascita alla strategia degli ologrammi
Cristina SIMONE;Antonio LA SALA;Antonio LAUDANDO
2020
Abstract
Digital technologies hybridization has made boundaries and evolutionary dynam- ics of industry platforms so fuzzy that literature started to talk about industry plat- forms ecosystem. By analysing industry platforms developments, the study aims to investigate fu- ture competitive scenarios in which competition will take place among holographic industry platforms. Although the phenomenon of industry platform has been under the spotlight of managerial studies for the last twenty years, still missing is a general framework that highlights industry platform’s holographic properties and how an industrial platform can diversify its business by attacking and entering in new markets. With this holographic reading we highlight the possibility for industry platform to diver- sify its business through economies of variety and through dominant logics. The research contributes by investigating the diversification strategies put in place by industry platforms. After a pervasive literature review and aiming to pre- vent the holographic industry platforms from becoming an empty concept, the study critically discusses phenomenon by relevant case studies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.