Profili in connessione: i Social Network Sites tra condivisione di gusti e “amicizie”,

The article examines Social Network Sites by focusing on personal profiles and ‘friendships’, in order to underline the ways in which people articulate their social relations and the related individualised identity performances. Profiles are powerful tools of self-presentation: a social network profile’s list of interests publicly articulates how tastes contribute to identity building, leading to what has been defined as taste performance. For a better understanding of the identity performances and of the ties’ strength, we should not only focus on SNS, but rather consider the wider context. Nevertheless, SNS are powerful playgrounds, both for the user and for the researcher.