Identità urbana, territorio e arte: il caso di Pietrasanta

Regeneration is a complex process that increases the life quality of the city by redefining urban environments with diversified approaches, through collective actions and thanks to paths full of interventions. For several years, the cultural factor and human capital have been added to the various regeneration models as elements that are now essential, thus developing a new way of operating urban renewal through the creative component. With this text we want to provide a brief description of the role of public art which, far from galleries and widespread in squares and streets, represents a generator of change and an instrument capable of promoting positive impacts on places and communities. If it is true that "spontaneous" art forms have always been a representative element of urban environments in cities since ancient times, today they have achieved greater involvement in the definition of spaces, recognizing the needs of the community, in a perspective in which the artists do not simply provide "objects", but offer solutions to enrich the territory. From this attitude we proceed with the extension to the wider territory, identifying, in the logic of the "diffuse museum", an interaction between natural and anthropic landscape, public space and places of culture. This text shows the value of cultural traditions (intended as artistic manufacture) capable of determining the economy and configuring the workplace, but at the same time expanding the urban identity and interacting with the complexity of the territory and the city. Therefore the role of public space, intended as a field of action and reaction that stimulates the local community which, thanks to its work, completes the "sense of belonging" to the social, economic and cultural fabric, highlighting its identity (here understood as tradition local) in view of a wide combination of art in its interaction with the public space.