Big data e patrimonio artistico-culturale. Stato dell'arte e "futuri possibili"

The paper is an insight into the application of big data to support the Italian artistic and cultural heritage, with special reference to the processes of enhancement and use of cultural goods and activities. International evaluation and research experiences have also been reviewed in relation to the ongoing international debate, focusing on the different research approaches of research centers and cultural institutes in Italy and abroad and in the field of official statistics. Specificity and cognitive potential of the use of big data in the artistic-cultural sector are therefore discussed in the light of the possible synergies with other and more traditional forms of users listening, and of, more generally, the mainstream culture of evaluation spread among the cultural institutions of our country.