A critical Interpretation of the "quality of place". Between attractiveness and post-rurality in Chianti

The scientific community has been increasingly focusing on development opportunities for rural areas, most notably with the identification of attractiveness factors such as potential drivers of growth and improvement of “quality of life”. This paper contributes to the debate by proposing the adoption of a post-rurality approach in the interpretation of local development paths and social relations among local socio-economic stakeholders, as well as their participation in local area governance. The Chianti Classico wine-growing area in Tuscany, Italy, is presented as a case study