Sustainability and self-regulation: critical perspectives.

the paper considers the limits of self-regulation in the pursuit of sustainable tourism. There is evidence of considerable good practice brought about by self-regulation in many parts of Europe and this is illustrated by the example of the Alps. However, even a consideration of the traditional division between individual and social costs indicates the limitations to self- regulation. The main emphasis of the paper is on exploring how regulation theory can deepen our appreciation of the constraints on self-regulation.