Tourism attractiveness : digital, storytelling and gastronomy

It is not necessary to start from the Grand Tour and the genesis of tourism to remember the economic and cultural importance that the sector still has today for our country. Tourism, in fact, involves the economic and territorial actors who offer products and services strictly linked to travel, but agriculture, architecture, music, sport, thus generating unexpected flows of people and capital and creating alternative, innovative and diversified products compared to the traditional tourist offer. The tourist system travels on a fast speed. For this reason, Italy survives but it risks a slow and inexorable decline. Culture, history, sun, sea and food alone are no longer enough to attract and retain tourists in Italian places. The research aims to focus on the enhancement of the territory and rediscover the most hidden aspects of tourism, involving some tools such as digital, communication and storytelling and integration with food and wine tradition.