The present work aims at providing a comprehensive understanding of antecedents, key features and modes of application of generative semiotics in organizational research. A central tenet in the Greimasian approach is focusing on narrative structures in order to account for the attribution of sense and production of meaning. Unveiling the underline structures of texts and discourses requires a rigorous theoretical and empirical apparatus of knowledge about structural semiotics. With this in mind, we address the conceptual foundations of Greimas’ theory into the field of general narratology to argue its application as both a research methodology and an interpretative framework to delve into the complexity of organizational phenomena. To that end, this study provides researchers with a comprehensive knowledge that may help them to apply Greimasian semiotics when studying organizations. By providing a first systematization of concepts and notions around the use of structural semiotics for managerial research, this work strongly encourages a broader dissemination of generative semiotics in organizational studies for a number of theoretical and methodological opportunities. In this way, it expands chances for organizational theory and research practice.
Narratives in organizational research: the contribution of Greimas' structural semiotics / Iannotta, Michela; MERET, CHIARA. - (2019). ((Intervento presentato al convegno EURAM 2019 tenutosi a Lisbona.
|Titolo:||Narratives in organizational research: the contribution of Greimas' structural semiotics|
IANNOTTA, MICHELA (Primo) (Corresponding author)
MERET, CHIARA (Secondo)
|Data di pubblicazione:||2019|
|Citazione:||Narratives in organizational research: the contribution of Greimas' structural semiotics / Iannotta, Michela; MERET, CHIARA. - (2019). ((Intervento presentato al convegno EURAM 2019 tenutosi a Lisbona.|
|Appartiene alla tipologia:||04b Atto di convegno in volume|
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