We have become habituated to the unprecedented valuation of our personal data. This new logic of accumulation based on the subsumption of life itself, requires the continuous transformation of sociality into finely granulated data points that can be brought together by a range of different actors. Consequently, we are seeing the rise of ‘adtech’ or ‘martech’: umbrella terms for different technologies and third parties who are enabling the intensification of personalised analytics and other such tools to micro-target consumers. Today’s workshop will contextualise this new form of data capitalism or ‘nudge politics’ by using our mobiles and the apps that we download as our object of study. In so doing, we will consider the following: 1) What are the material building blocks for datafication on our mobile devices? Or put another way, what are the technical components that allow our personal data to flow from the applications that we use? And 2) How can we understand and map these adtech ecosystems made up of trackers and third parties, directly responsible for facilitating the movement of our personal data from our devices? Drawing on our funded research at King’s College London, which takes an interdisciplinary methodological approach to social and cultural dimensions of Big Data, we will examine android-permissions, the infrastructure behind processes of datafication on mobile devices. In so doing, we will closely examine and contextualise the research platform we have developed: Manifest Destiny--a database of over 3000 different android manifests from various applications in the Google Play Store. By the end, participants will have a clearer understanding of: - What permissions and trackers are, how they relate to the Android API and how they are used to access data on mobile devices; - The significant differences between the permissions used on social media applications vs other applications i.e. newspapers, games, trackers (step, sports, health); - What the mobile tracker ecosystem looks like and how it differs from our desktops devices
'Opening Up the Mobile Technical Objects of Data Capitalism' Workshop by Dr Jennifer Pybus, Dr Mark Coté, Orange Clay (Department of Digital Humanities, King's College London) / Jennifer Pybus, Dr; Mark Coté, Dr; Clay, Orange; Casagrande, Gaia. - (2019). (Intervento presentato al convegno Opening Up the Mobile Technical Objects of Data Capitalism tenutosi a Sapienza Università di Roma nel 29/05/2019).
'Opening Up the Mobile Technical Objects of Data Capitalism' Workshop by Dr Jennifer Pybus, Dr Mark Coté, Orange Clay (Department of Digital Humanities, King's College London)
Gaia Casagrande
2019
Abstract
We have become habituated to the unprecedented valuation of our personal data. This new logic of accumulation based on the subsumption of life itself, requires the continuous transformation of sociality into finely granulated data points that can be brought together by a range of different actors. Consequently, we are seeing the rise of ‘adtech’ or ‘martech’: umbrella terms for different technologies and third parties who are enabling the intensification of personalised analytics and other such tools to micro-target consumers. Today’s workshop will contextualise this new form of data capitalism or ‘nudge politics’ by using our mobiles and the apps that we download as our object of study. In so doing, we will consider the following: 1) What are the material building blocks for datafication on our mobile devices? Or put another way, what are the technical components that allow our personal data to flow from the applications that we use? And 2) How can we understand and map these adtech ecosystems made up of trackers and third parties, directly responsible for facilitating the movement of our personal data from our devices? Drawing on our funded research at King’s College London, which takes an interdisciplinary methodological approach to social and cultural dimensions of Big Data, we will examine android-permissions, the infrastructure behind processes of datafication on mobile devices. In so doing, we will closely examine and contextualise the research platform we have developed: Manifest Destiny--a database of over 3000 different android manifests from various applications in the Google Play Store. By the end, participants will have a clearer understanding of: - What permissions and trackers are, how they relate to the Android API and how they are used to access data on mobile devices; - The significant differences between the permissions used on social media applications vs other applications i.e. newspapers, games, trackers (step, sports, health); - What the mobile tracker ecosystem looks like and how it differs from our desktops devicesI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
