Entrepreneurial universities and strategy: the case of the University of Bari

Purpose: We investigate why entrepreneurial universities choose a particular business strategy focusing on diversification and multinationalisation, and the role of Intellectual Capital (IC) in supporting such strategies. Design/methodology/approach: The research question is answered through an exploratory case study of the University of Bari, Italy. Data was collected from strategic plans, annual reports, national evaluation reports and semi-structured interviews with the university’s board members and analysed using Secundo et al.’s (2016) collective intelligence framework . Originality: The paper is novel because it provides theoretical justification to strategy development in a university setting. Additionally, the findings contribute to the fourth stage of IC research by showing how IC can be used to support diversification and internationalization in a university and to support third mission goals. Finally, the paper provides an empirical application of the Secundo et al. (2016) model for understanding IC in universities. Findings: We show how contingency factors, such as economic and historical reasons, justify both the diversification and internationalisation strategies, and how they both rely on IC. Practical implications: The results of this study can be used by managers to support the development of entrepreneurial university strategies.