Corporate cultural responsibility and shared value in the banking sector. An explorative study in Italy

This paper aims to explore the emerging trends and strategic approaches promoted by Italian banks in the field of corporate cultural responsibility and communication. Based on a multicase study approach, the research focuses on both the policies and operational activities carried on in the last decade by some of the most innovative players in the field of corporate arts management and communication, promoting an innovative logic of social sharing and stakeholder engagement around banks’ art collections, events and digital platforms.