Analysing occupational safety culture through mass media monitoring

In the last years, a group of researchers within the National Institute for Insurance against Accidents at Work (INAIL) has launched a pilot project about mass media monitoring in order to find out how the press deal with the culture of safety and health at work. To monitor mass media, the Institute has created a relational database of news concerning occupational injuries and diseases, that was filled with information obtained from the newspaper articles about work-related accidents and incidents, including the text itself of the articles. In keeping with that, the ultimate objective is to identify the major lines for awareness-raising actions on safety and health at work. In a first phase of this project, 1,858 news articles regarding 580 different accidents were collected; for each injury, not only the news texts but also several variables were identified. Our hypothesis is that, for different kind of accidents, a different language is used by journalists to narrate the events. To verify it, a text clustering procedure is implemented on the articles, together with a Lexical Correspondence Analysis; our purpose is to find language distinctions connected to groups of similar injuries. The identification of various ways in reporting the events, in fact, could provide new elements to describe safety knowledge, also establishing collaborations with journalists in order to enhance the communication and raise people attention toward workers' safety.