The sharing economy represents an economic model based on the sharing of goods and services. In particular, this paper examines car sharing model, an attractive alternative to a self-owned car which has found large interest in the recent literature in different research fields. This study aims to investigate innovative and effective relocation strategies based on the analysis of data on users’ consumptions, for the constantly growing car sharing system. For this purpose, after a literature review, the paper presents a case study focused on the car repositioning algorithm developed by one of the market leader in this sector: car2go. More in detail, the paper evaluates differences and similarities in the strategic management of this model within the Italian context, through a comparison among the cities of Rome and Milan. Empirical results and practical implications for users will be provided, by highlighting opportunities and threats concerning the different settings.

Car Sharing and Relocation Strategies: a Case Study Comparison in the Italian Market / Scalingi, Alessandra; Savastano, Marco; Ruggieri, Roberto; D'Ascenzo, Fabrizio. - STAMPA. - (2018), pp. 39-52. ((Intervento presentato al convegno ItAIS 2017 tenutosi a Milano.

Car Sharing and Relocation Strategies: a Case Study Comparison in the Italian Market

alessandra scalingi
;
marco savastano
;
roberto ruggieri;fabrizio d'ascenzo
2018

Abstract

The sharing economy represents an economic model based on the sharing of goods and services. In particular, this paper examines car sharing model, an attractive alternative to a self-owned car which has found large interest in the recent literature in different research fields. This study aims to investigate innovative and effective relocation strategies based on the analysis of data on users’ consumptions, for the constantly growing car sharing system. For this purpose, after a literature review, the paper presents a case study focused on the car repositioning algorithm developed by one of the market leader in this sector: car2go. More in detail, the paper evaluates differences and similarities in the strategic management of this model within the Italian context, through a comparison among the cities of Rome and Milan. Empirical results and practical implications for users will be provided, by highlighting opportunities and threats concerning the different settings.
ItAIS 2017
Sharing Economy; Car Sharing; Relocation Strategy; User Experience; Innovation
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Car Sharing and Relocation Strategies: a Case Study Comparison in the Italian Market / Scalingi, Alessandra; Savastano, Marco; Ruggieri, Roberto; D'Ascenzo, Fabrizio. - STAMPA. - (2018), pp. 39-52. ((Intervento presentato al convegno ItAIS 2017 tenutosi a Milano.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1112548
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