Fashion fandom and tv quality drama: from poaching to everyday identity performance through pinterest

The aim of this chapter is to analyse the relations—constantly re-built and negotiated—between phenomena such as fandom, fashion (both as industry and self-performance), consumption, social media usage, and TV cultural hegemony. In the contemporary media eco-system, these dimensions appear to be perfectly incorporated and merged in everyday audience practices, since being an audience is definitely constitutive of a wider social experience. Within this frame, fashion acts as a connecting thread: as a kit for identity it meets the fandom phenomenon; it drives both media consumption (audiencing) and product consumption; it crosses the TV narratives and provides the audience with social media discourses and interactions.