The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham.
The celebrity factory: new modes of fashion entrepreneurship / Vacirca, Silvia; Martina, Marta. - In: ZONEMODA JOURNAL. - ISSN 2283-7043. - STAMPA. - 7:(2017), pp. 37-53.
The celebrity factory: new modes of fashion entrepreneurship
Silvia VacircaWriting – Review & Editing
;
2017
Abstract
The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham.| File | Dimensione | Formato | |
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Martina_celebrity-factory_2017.pdf
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Note: https://zmj.unibo.it/article/view/7690
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