Creating Shared Value (CSV) has been presented as the saviour of capitalism, a way to vanquish the perception that business profit at the expense of society. The concept of solving societal issues by gaining economic benefits has caught the attention of companies and prominent researchers. Yet, CSV has been referred to as nothing more than a buzzword and criticized because of similarities with existing models and lack of empirical evidences. In this paper, we offer new perspectives on CSV analysing it from the points of view of related concepts, such as stakeholder theory, sustainability, social entrepreneurship, Bottom of the Pyramid, Blended Value and CSR. Examples and discussion outline fundamental differences among similar concepts, thereby shedding light on CSV and both strengths and limitation thereof. Conclusions pave the way to a clear understanding of CSV concept, the locus of which include, but is not limited to, CSR, while giving directions for further research and theoretical development.

Understanding "creating shared value" / Daood, Antonio; Menghwar, PREM SAGAR. - ELETTRONICO. - (2017), pp. 513-525. (Intervento presentato al convegno 10th Annual Conference of the EuroMed Academy of Business tenutosi a Roma).

Understanding "creating shared value"

DAOOD, ANTONIO
Writing – Original Draft Preparation
;
MENGHWAR, PREM SAGAR
Writing – Original Draft Preparation
2017

Abstract

Creating Shared Value (CSV) has been presented as the saviour of capitalism, a way to vanquish the perception that business profit at the expense of society. The concept of solving societal issues by gaining economic benefits has caught the attention of companies and prominent researchers. Yet, CSV has been referred to as nothing more than a buzzword and criticized because of similarities with existing models and lack of empirical evidences. In this paper, we offer new perspectives on CSV analysing it from the points of view of related concepts, such as stakeholder theory, sustainability, social entrepreneurship, Bottom of the Pyramid, Blended Value and CSR. Examples and discussion outline fundamental differences among similar concepts, thereby shedding light on CSV and both strengths and limitation thereof. Conclusions pave the way to a clear understanding of CSV concept, the locus of which include, but is not limited to, CSR, while giving directions for further research and theoretical development.
2017
10th Annual Conference of the EuroMed Academy of Business
Corporate Social Responsibility, Creating Shared Value, Business, Society, societal value, economic value.
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Understanding "creating shared value" / Daood, Antonio; Menghwar, PREM SAGAR. - ELETTRONICO. - (2017), pp. 513-525. (Intervento presentato al convegno 10th Annual Conference of the EuroMed Academy of Business tenutosi a Roma).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1022957
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