CCS communication has proven a tough challenge, particularly for the difficulty in raising interest for the technology, which is still unknown to the majority of the population, and for the complexity of conveying information about its potential for reducing emissions. In this paper we present a research based effort for bringing CCS nearer to people, through visual material developed taking into account emotional needs related to the technology. The production of a short introductory film on CCS is illustrated and its testing with a sample of 700 high school students.
Making the Communication of CCS more "human" / Vercelli, Samuela; Lombardi, Salvatore; Modesti, Federica; Tartarello, Maria Chiara; Finoia, Maria Grazia; De Angelis, Davide; Bigi, Sabina; Ruggiero, Livio; Pirrotta, Stefano. - In: ENERGY PROCEDIA. - ISSN 1876-6102. - ELETTRONICO. - 114:(2017), pp. 7367-7378. (Intervento presentato al convegno 13th International Conference on Greenhouse Gas Control Technologies, GHGT 2016; Lausanne; Switzerland; 14 November 2016 through 18 November 2016 tenutosi a Lausanne) [10.1016/j.egypro.2017.03.1868].
Making the Communication of CCS more "human"
Vercelli, Samuela;Lombardi, Salvatore;Modesti, Federica;Tartarello, Maria Chiara;De Angelis, Davide;Bigi, Sabina;Ruggiero, Livio;Pirrotta, Stefano
2017
Abstract
CCS communication has proven a tough challenge, particularly for the difficulty in raising interest for the technology, which is still unknown to the majority of the population, and for the complexity of conveying information about its potential for reducing emissions. In this paper we present a research based effort for bringing CCS nearer to people, through visual material developed taking into account emotional needs related to the technology. The production of a short introductory film on CCS is illustrated and its testing with a sample of 700 high school students.| File | Dimensione | Formato | |
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