The article analyzes stock recommendations in the most important German investment magazines (Börse Online, Der Aktionär, Focus Money). The perspective is pragmatic, focusing on the directness/indirectness of this particular kind of directive speech act. Moreover, several strategies will be described that are used to restrict or weaken the recommendation, such as risk assessment, specification of the investor profile or modalisation of the prediction.
Aktienempfehlungen in deutschen Börsenmagazinen: Woher wissen die Anleger, wie sie handeln sollen? / Puato, Daniela. - In: COSTELLAZIONI. - ISSN 2532-2001. - STAMPA. - 3:(2017), pp. 219-242.
Aktienempfehlungen in deutschen Börsenmagazinen: Woher wissen die Anleger, wie sie handeln sollen?
PUATO, DANIELA
2017
Abstract
The article analyzes stock recommendations in the most important German investment magazines (Börse Online, Der Aktionär, Focus Money). The perspective is pragmatic, focusing on the directness/indirectness of this particular kind of directive speech act. Moreover, several strategies will be described that are used to restrict or weaken the recommendation, such as risk assessment, specification of the investor profile or modalisation of the prediction.| File | Dimensione | Formato | |
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