CHERUBINO, PATRIZIA
CHERUBINO, PATRIZIA
DIPARTIMENTO DI MANAGEMENT
An electroencephalographic Peak Density Function to detect memorization during the observation of TV commercials.
2014 Vecchiato, Giovanni; DI FLUMERI, Gianluca; Maglione, ANTON GIULIO; Cherubino, Patrizia; Kong, W.; Trettel, A.; Babiloni, Fabio
Antismoking campaigns’ perception and gender differences: a comparison among EEG Indices
2019 Cartocci, Giulia; Modica, Enrica; Rossi, Dario; Inguscio, BIANCA MARIA SERENA; Aricò, Pietro; Martinez Levy, Ana C.; Mancini, Marco; Cherubino, Patrizia; Babiloni, Fabio
Application of Neuro-Marketing techniques to the wine tasting experience
2018 Caratu', Myriam; Cherubino, Patrizia; Mattiacci, Alberto
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Arianna, Trettel; Maglione, ANTON GIULIO; Roberto Della, Casa; Michele, Dall’Olio; Raffaella, Quadretti; Babiloni, Fabio
Brain Response to Antismoking PSA, an EEG Study
2020 Vozzi, Alessia; Ronca, Vincenzo; Rossi, Dario; Modica, Enrica; Cherubino, Patrizia; Ana, Martinez; Giorgi, Andrea; Inguscio, BIANCA MARIA SERENA; Babiloni, Fabio; Cartocci, Giulia
Cerebral perception and appreciation of real paintings and sculptures by neuroelectric imaging.
2016 Modica, Enrica; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends
2019 Cherubino, P.; Martinez-Levy, A. C.; Caratu, M.; Cartocci, G.; Di Flumeri, G.; Modica, E.; Rossi, D.; Mancini, M.; Trettel, A.
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques
2024 Capone, Veronica; Bartoli, Chiara; Mattiacci, Alberto; Cherubino, Patrizia
Differences in the perceived music pleasantness between monolateral cochlear implanted and normal hearing children assessed by EEG
2013 Vecchiato, Giovanni; Maglione, A. G.; Scorpecci, A.; Malerba, P.; Graziani, I.; Cherubino, P.; Astolfi, Laura; Marsella, P.; Colosimo, Alfredo; Babiloni, Fabio
Eeg frontal asymmetry related to pleasantness of olfactory stimuli in young subjects
2016 DI FLUMERI, Gianluca; Herrero, Maria Trinidad; Trettel, Arianna; Cherubino, Patrizia; Maglione, ANTON GIULIO; Colosimo, Alfredo; Moneta, Elisabetta; Peparaio, Marina; Babiloni, Fabio
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
2017 Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Maglione, ANTON GIULIO; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
Enhance of theta EEG spectral activity related to the memorization of commercial advertisings in Chinese and Italian subjects
2011 Vecchiato, Giovanni; Babiloni, Fabio; Astolfi, Laura; Toppi, Jlenia; Cherubino, Patrizia; Jounging, Dai; Wanzeng, Kong; Daming, Wei
Esports and visual attention: evaluating in-game advertising through eye-tracking during the game viewing experience
2022 Mancini, Marco; Cherubino, Patrizia; Cartocci, Giulia; Ana, Martinez; DI FLUMERI, Gianluca; Petruzzellis, Luca; Cimini, Michele; Aricò, Pietro; Trettel, Arianna; Babiloni, Fabio
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: a case study on cognitive effects of scents
2021 Mancini, Marco; Cherubino, Patrizia; Cartocci, Giulia; Martinez, Ana; Borghini, Gianluca; Guastamacchia, Elena; di Flumeri, Gianluca; Rossi, Dario; Modica, Enrica; Menicocci, Stefano; Lupo, Viviana; Trettel, Arianna; Babiloni, Fabio
Frontal EEG theta changes assess the training improvements of novices in flight simulation tasks
2013 Borghini, Gianluca; Aricò, Pietro; Astolfi, Laura; Toppi, Jlenia; Cincotti, Febo; D., Mattia; Cherubino, Patrizia; Vecchiato, Giovanni; Maglione, ANTON GIULIO; Graziani, Ilenia; Babiloni, Fabio
Gender and Age Related Effects While Watching TV Advertisements: An EEG Study
2016 Cartocci, Giulia; Cherubino, Patrizia; Rossi, Dario; Modica, Enrica; Maglione, ANTON GIULIO; DI FLUMERI, Gianluca; Babiloni, Fabio
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data
2017 Ana, Martinez-Levy; Cherubino, Patrizia; Cartocci, Giulia; Modica, Enrica; Rossi, Dario; Mancini, Marco; Trettel, Arianna; Babiloni, Fabio
How The Neuroelectrical Brain Imaging Could Help To Assess The Efficacy Of Commercial Advertisements: a case study on a WEB based insurance company
2013 Cherubino, P.; Babiloni, Fabio; Graziani, I.; Maglione, A. G.; Trettel, A.; Vecchiato, Giovanni
How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks
2014 Vecchiato, Giovanni; Cherubino, Patrizia; Anton Giulio Maglione, ; Maria Trinidad Herrera Ezquierro, ; Marinozzi, Franco; Bini, Fabiano; Arianna, Trettel; Babiloni, Fabio
Increase of theta EEG activity correlates with memorization of TV commercials for Chinese and Italian subjects
2012 Vecchiato, Giovanni; Maglione, A. G.; Cherubino, P.; Kong, W.; Hu, S.; Wei, D.; Colosimo, Alfredo; Babiloni, Fabio
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| An electroencephalographic Peak Density Function to detect memorization during the observation of TV commercials. | 2014 | Vecchiato, Giovanni; DI FLUMERI, Gianluca; Maglione, ANTON GIULIO; Cherubino, Patrizia; Kong, W.; Trettel, A.; Babiloni, Fabio | |
| Antismoking campaigns’ perception and gender differences: a comparison among EEG Indices | 2019 | Cartocci, Giulia; Modica, Enrica; Rossi, Dario; Inguscio, BIANCA MARIA SERENA; Aricò, Pietro; Martinez Levy, Ana C.; Mancini, Marco; Cherubino, Patrizia; Babiloni, Fabio | |
| Application of Neuro-Marketing techniques to the wine tasting experience | 2018 | Caratu', Myriam; Cherubino, Patrizia; Mattiacci, Alberto | |
| Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets | 2017 | Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Arianna, Trettel; Maglione, ANTON GIULIO; Roberto Della, Casa; Michele, Dall’Olio; Raffaella, Quadretti; Babiloni, Fabio | |
| Brain Response to Antismoking PSA, an EEG Study | 2020 | Vozzi, Alessia; Ronca, Vincenzo; Rossi, Dario; Modica, Enrica; Cherubino, Patrizia; Ana, Martinez; Giorgi, Andrea; Inguscio, BIANCA MARIA SERENA; Babiloni, Fabio; Cartocci, Giulia | |
| Cerebral perception and appreciation of real paintings and sculptures by neuroelectric imaging. | 2016 | Modica, Enrica; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio | |
| Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends | 2019 | Cherubino, P.; Martinez-Levy, A. C.; Caratu, M.; Cartocci, G.; Di Flumeri, G.; Modica, E.; Rossi, D.; Mancini, M.; Trettel, A. | |
| Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques | 2024 | Capone, Veronica; Bartoli, Chiara; Mattiacci, Alberto; Cherubino, Patrizia | |
| Differences in the perceived music pleasantness between monolateral cochlear implanted and normal hearing children assessed by EEG | 2013 | Vecchiato, Giovanni; Maglione, A. G.; Scorpecci, A.; Malerba, P.; Graziani, I.; Cherubino, P.; Astolfi, Laura; Marsella, P.; Colosimo, Alfredo; Babiloni, Fabio | |
| Eeg frontal asymmetry related to pleasantness of olfactory stimuli in young subjects | 2016 | DI FLUMERI, Gianluca; Herrero, Maria Trinidad; Trettel, Arianna; Cherubino, Patrizia; Maglione, ANTON GIULIO; Colosimo, Alfredo; Moneta, Elisabetta; Peparaio, Marina; Babiloni, Fabio | |
| Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements | 2017 | Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Maglione, ANTON GIULIO; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio | |
| Enhance of theta EEG spectral activity related to the memorization of commercial advertisings in Chinese and Italian subjects | 2011 | Vecchiato, Giovanni; Babiloni, Fabio; Astolfi, Laura; Toppi, Jlenia; Cherubino, Patrizia; Jounging, Dai; Wanzeng, Kong; Daming, Wei | |
| Esports and visual attention: evaluating in-game advertising through eye-tracking during the game viewing experience | 2022 | Mancini, Marco; Cherubino, Patrizia; Cartocci, Giulia; Ana, Martinez; DI FLUMERI, Gianluca; Petruzzellis, Luca; Cimini, Michele; Aricò, Pietro; Trettel, Arianna; Babiloni, Fabio | |
| Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: a case study on cognitive effects of scents | 2021 | Mancini, Marco; Cherubino, Patrizia; Cartocci, Giulia; Martinez, Ana; Borghini, Gianluca; Guastamacchia, Elena; di Flumeri, Gianluca; Rossi, Dario; Modica, Enrica; Menicocci, Stefano; Lupo, Viviana; Trettel, Arianna; Babiloni, Fabio | |
| Frontal EEG theta changes assess the training improvements of novices in flight simulation tasks | 2013 | Borghini, Gianluca; Aricò, Pietro; Astolfi, Laura; Toppi, Jlenia; Cincotti, Febo; D., Mattia; Cherubino, Patrizia; Vecchiato, Giovanni; Maglione, ANTON GIULIO; Graziani, Ilenia; Babiloni, Fabio | |
| Gender and Age Related Effects While Watching TV Advertisements: An EEG Study | 2016 | Cartocci, Giulia; Cherubino, Patrizia; Rossi, Dario; Modica, Enrica; Maglione, ANTON GIULIO; DI FLUMERI, Gianluca; Babiloni, Fabio | |
| Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data | 2017 | Ana, Martinez-Levy; Cherubino, Patrizia; Cartocci, Giulia; Modica, Enrica; Rossi, Dario; Mancini, Marco; Trettel, Arianna; Babiloni, Fabio | |
| How The Neuroelectrical Brain Imaging Could Help To Assess The Efficacy Of Commercial Advertisements: a case study on a WEB based insurance company | 2013 | Cherubino, P.; Babiloni, Fabio; Graziani, I.; Maglione, A. G.; Trettel, A.; Vecchiato, Giovanni | |
| How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks | 2014 | Vecchiato, Giovanni; Cherubino, Patrizia; Anton Giulio Maglione, ; Maria Trinidad Herrera Ezquierro, ; Marinozzi, Franco; Bini, Fabiano; Arianna, Trettel; Babiloni, Fabio | |
| Increase of theta EEG activity correlates with memorization of TV commercials for Chinese and Italian subjects | 2012 | Vecchiato, Giovanni; Maglione, A. G.; Cherubino, P.; Kong, W.; Hu, S.; Wei, D.; Colosimo, Alfredo; Babiloni, Fabio |