BOCCALINI, SARA
BOCCALINI, SARA
DIPARTIMENTO DI MANAGEMENT
Deepening branding opportunities in VR-based metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z
2024 Ceccotti, Federica; Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Exploring branding strategies in metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study
2024 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Made in Italy values “meet” sustainability: The E. Marinella case
2024 Ceccotti, Federica.; Vernuccio, Maria.; Patrizi, Michela.; Boccalini, Sara.; Scrimieri, Chiara.; Pastore, Alberto.
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante
2024 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria
User engagement with the VR-based metaverse in the brand experience: A consumer perspective
2024 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela
Virtual reality engagement ed esperienza di marca nel metaverso
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
2024 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela