BOCCALINI, SARA
BOCCALINI, SARA
DIPARTIMENTO DI MANAGEMENT
An exploratory study on consumer sustainable responses to nature-inspired VR brand experiences
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Antropomorfismo di marca nel metaverso
2025 Boccalini, Sara
Best Paper “Premio Stefano Pace” 2026
2026 Ghianda, Emanuele; Boccalini, Sara; Pansoni, Sofia; Pasqualetto, Brigitta; Ceccoli, Beatrice
Beyond positive brand identity: Conceptualizing the Negative Brand Identity System
2026 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Ceccotti, Federica
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria
Deepening branding opportunities in VR-based metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z
2024 Ceccotti, Federica; Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Emotional Spillover from News Content to Branded Advertising on Instagram: The Moderating Role of Topic Involvement
2026 Ghianda, Emanuele; Boccalini, Sara; Pansoni, Sofia; Pasqualetto, Brigitta; Ceccoli, Beatrice
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love
2025 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Exploring branding strategies in metaverses. A qualitative study
2023 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto
Immersive pathways to create value: a dual perspective on branding strategies and consumer well-being in VR metaverse experiences
2026 Boccalini, Sara
Implementing the Inclusive Branding Strategy: Key Challenges and Managerial Solutions from the Perspective of Marketing Practitioners
2025 Ceccotti, Federica; Vernuccio, Maria; Boccalini, Sara
Inclusive branding in the age of conversational AI: The role of AI governance in shaping brand-consumer relationships
2026 Ceccotti, Federica; Patrizi, Michela; Boccalini, Sara; Vernuccio, Maria
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study
2024 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto
Made in Italy values “meet” sustainability: The E. Marinella case
2024 Ceccotti, Federica.; Vernuccio, Maria.; Patrizi, Michela.; Boccalini, Sara.; Scrimieri, Chiara.; Pastore, Alberto.
Mention Award - Marketing Track
2026 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Ceccotti, Federica
Premio SIM per la Migliore Tesi di dottorato in Marketing
2026 Boccalini, Sara
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante
2024 Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria
Rethinking Brand Orientation in the Age of Artificial Intelligence
2026 Vernuccio, Maria; Patrizi, Michela; Boccalini, Sara
User engagement with the VR-based metaverse in the brand experience: A consumer perspective
2024 Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela