Cultural Heritage. Patrimonio e personalità di un territorio

The Italian expression “cultural heritage” is traditionally used to refers to cultural assets as conceptually linked to their transmissibility as wealth belonging to the public. Establishing what today represents the cultural heritage, it means taking the responsibility to select what of the past must necessarily be transmitted to the future. The cultural heritage thus has a strongly "intergenerational", including the set of tangible elements, such as the museum and monuments, and intangible elements (stories, traditions, cultural events and intellectual production). The aim of this article is to reflect on the enhancement of the tradition that does not concentrate its efforts on the recovery of the past for the present benefit, but taking into account the sustainable investment perspective to the service of future generations.